Barry Ariko serves as Chairman and Chief Executive Officer at Extricity, Inc. Barry has more than 30 years of senior executive-level experience with industry-leading corporations, including Netscape Communications Corp., Oracle Corp., and Tandem Computers, Inc. Before joining Extricity, Barry was Executive Vice President and Chief Operating Officer at Netscape. From 1994 to 1998, Barry served as Executive Vice President and member of the Executive Management Committee at Oracle. In this position, Barry headed Oracle's Americas operations.  He was responsible for global sales practices, and was credited with helping the company achieve much of the growth in its Americas operation- Oracle's largest business unit. During his tenure, the organization grew into a multi-billion dollar operation. Prior to Oracle, Barry served at Tandem Computers for 13 years in various executive management roles. 

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Greg Olsen is the cofounder and Chief Technology Officer of Extricity, Inc.  As Extricity's CTO, Greg provides the technical and architectural vision behind Extricity's products. He ensures that Extricity's business-to-business software solutions use the best-available technologies, employ sound design principles, and that the company continues to bring technological innovations to market.

Prior to joining Extricity, Greg served as a technical manager at the Internet Commerce Division of Verifone (formerly EIT).  He led research investigations into the use of the Internet to support collaborative manufacturing, procurement and engineering design activities. In addition, while at Stanford University, Greg conducted research focused on the computational support for engineering collaboration and methods for information representation.

Greg holds a Ph.D. degree in mechanical engineering and a master's degree in computer science from Stanford University, as well as MS and BS degrees in mechanical engineering from the University of California, Santa Barbara.
 
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Keith Deane serves as Vice President and General Manager at Extricity Limited, covering Europe, the Middle East and Africa. His role at Extricity is to build sales in those regions and provide executive leadership for marketing, service and support.

Keith joins Extricity from Information Advantage where he established operations in 1996 and grew their European business, which included offices in UK, Germany, France and Holland. Prior to this he established and was Managing Director of Powersoft, the leading provider of client server development tools. He has also held general management positions in Europe with Pilot Software and AICorp/Trinzic. 

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As Vice President of Finance and CFO, Steve is responsible for all financial operations at Extricity.  Solid fiscal management is an integral element of Extricity's continued growth and success, and Steve's leadership in accounting, operations and human resources is paramount.

Steve brings over 20 years of dedicated experience in the financial and business operations arena. Prior to joining Extricity, Albertolle drove worldwide financial responsibilities for PeopleSoft in Pleasanton, CA. Previously, he held vice president and senior management roles with OpenVision Technologies, Tandem Computers and Ernst & Young.

Steve holds a BS in business administration from Berkeley and is a Certified Public Accountant in the state of California. 

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David Cope brings more than 20 years experience in successfully building and establishing new and emerging technology markets. As Vice President of Marketing and Business Development at Extricity, David is responsible for the company's worldwide marketing and business development organizations. In this role, David develops and drives the company's overall strategic marketing and competitive strategies and objectives.  His role encompasses product and field marketing as well as online marketing and marketing communications. In addition, David oversees Extricity's business development activities, including new market development, solutions development with partners, marketing support, and strategic investment analysis.

Prior to joining Extricity, David was the Vice President of Marketing at Marimba, Inc., where he and his marketing team received significant industry recognition for successfully creating a highly visible new industry category for managing enterprise applications over the Internet. Prior to Marimba, David was Vice President of Marketing and Operations and General Manager of Datablade Business Development at Illustra/Informix. He has also led the sales and marketing organization serving as Worldwide Director of sales and marketing for IBM's global Electronics Industry organization.

David holds a BS degree from San Jose State University and attended Harvard Business School's Advanced Management Program.
 
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As Vice President of Engineering, Laura Ferrell leads the team responsible for conceptualizing, developing, and delivering the Extricity B2B suite of products. She manages all aspects of the software development process, from analysis and design through quality assurance and release. Since joining the company, she has ensured the consistent, timely delivery of multiple product releases and has successfully grown a world-class engineering organization. In addition, Laura manages the Internal Systems organization that provides the company with a robust and sophisticated systems infrastructure.

Laura brings over 12 years of experience in application software development and information systems management. Before joining Extricity, she was a senior consultant to Sun Microsystems, working on their global deployment of Oracle Applications. While at Sun, she was a member of their system architecture committee, managed the development of Oracle application extensions and was a lead participant in business process reengineering projects. Previously, Laura was the Director of Distribution Products in the Applications Division at Oracle Corporation. During an extensive tenure at Oracle, Laura built a strong management track record, holding a variety of leadership roles in Management Information Systems and Applications Division.

Laura holds a BA from Stanford University.

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As Vice President of Client Services, Rich Fitchen leads the consulting team responsible for ensuring the success of the company's customers using Extricity B2B.  He manages all areas of client services, including pre-sales consulting, delivery consulting, product training, and technical support. The Extricity consulting force delivers solutions in business-to-business relationship management that enable customers to realize significant benefits throughout their value chain of partners, suppliers, and distributors. Since joining the company, Rich developed the Extricity Value Assessment, a focused consulting services package that prescribes cost-effective solutions attainable through Extricity B2B and provides an executive-level roadmap to catalyze strategic value.

Rich brings 10 years of experience in consulting and project management, working with clients across a range of industries. Before joining Extricity, Rich was Director of Consulting at CAP Gemini where he led large-scale ERP implementations and developed the company's ERP implementation methodology.  Rich worked with leading global companies to re-engineer their businesses using information technology solutions.  During his tenure at Gemini Consulting, he served as an international consultant which included engagements throughout North America, Eastern Europe and Asia.

Rich holds a BS degree in engineering from University of California, Berkeley, and an MBA from University of Michigan, Ann Arbor.

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As Vice President of Worldwide Sales, Jim Lochry is a integral force behind Extricity's on-going leadership in B2B relationship management.  Jim leads a dedicated sales team in the successful growth of Extricity's customer base in the United States and throughout the world.

Jim brings over 15 years of proven sales experience to our team. Before joining Extricity Software, his most noted work was as the Vice President of Worldwide Sales for the Versant Corporation. Under his guidance and leadership, Versant grew from a $9 million-dollar to a $30 million-dollar organization. Jim also played an instrumental role in turning Versant from a private company into a thriving, publicly held company. Previous to this work, he was the Vice President of North American Sales at n-Cube Corporation. Combined with his experience as a Regional Sales Director at Oracle, he brings with him a wealth of knowledge and acumen.

Jim holds a BA degree from Southern Methodist University and an MBA from the University of Detroit.

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As Vice President of Strategic Alliances, Mark is responsible for driving key partner relationships at Extricity.  Partners can and do significantly contribute to Extricity's B2B relationship management solutions by providing vision and support to our designs, developments, industry templates, value assessments, sales and implementation offerings. Mark brings to Extricity a deep background of successful experience in developing key alliances in these areas.

Mark has over 19 years of sales, marketing, business development and strategic partnership experience. Before joining Extricity he held senior management positions at Oracle in their Global Alliance organization. Previously, he held sales, marketing and partner relations management roles at Citrix Systems, Novell and Prime Computer.

He holds a BS degree in Marketing and Management from Babson College in Wellesley, MA.

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